31. August 2012

Italian style around the world ... a fascination that shows no sign of slowing

The Franz Kraler cocktail party for the Dolomites Gold Cup

6.30 pm Friday 31 August – Franz Kraler Store – 107 Corso Italia

In 2012, internationally renowned multibrand designer retailer Franz Kraler took a key role in the 65th re-enactment of the historic Coppa d’Oro delle Dolomiti (the Dolomites Gold Cup).

The historic event took place between 30 August and 2 September, in the splendid setting of Cortina d’Ampezzo. The prestigious re-enactment is one of the great highlights of the vintage-car calendar. Since the original race first took place in 1947, fans have flocked from all over the world, drawn by their fascination for a way of life that can be found nowhere else. 

On Friday 31 August, at its own premises, Franz Kraler hosted a special cocktail party in honour of the participants in the second leg of the classic regularity rally, the so-called “Hemingway stage”.

During his visits to the “Pearl of the Dolomites”, the first of which took place in 1923, the great American writer would often drive the very same stretch of road in his Buick, heading from Cortina to Misurina, Dobbiaco and Corvara, and on to the Badia Valley and the Falzarego Pass.

For this special Alte Sfere Heritage event, Bark, an up-and-coming Italian brand with an enthusiasm for sport, presented each team with knitted blazers emblazoned with the Coppa d’Oro logo and provided the prizes for the top ten finishers.

The most sought-after of Bark’s high-casual garments were on display at of the prestigious Franz Kraler store at 107 Corso Italia. 

In an absolute world exclusive, Zagliani launched its “atelier” service. The Milanese fashion-house has been producing exclusive, artisan leather accessories since 1947. Its products are highly sought after all over the world.

A beautiful vintage Porsche that had been personalised for Bark and the Coppa d’Oro was on display – framed by the citrus trees and Mediterranean plants of an Italian garden – in the piazza in front of the store.

In the background, the shop displays conjured up the atmosphere of the late-18th-century, Sicilian nobility’s gilded, frescoed reception rooms.

It was in Sicily that Hemingway set one of his earliest stories.

In 1919, after the end of the First World War, the writer spent a couple of weeks in the Taormina villa of his friend Jim Gamble. Drawn by the “lemon orchards and orange groves” that lined the hillsides, he chose the ancient Ionic city as the setting for “The Mercenaries”, a story of love and duels involving an American soldier and a beautiful Sicilian woman.

FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI
FRANZ KRALER FOR THE DOLOMITES GOLD CUP WITH BARK AND ZAGLIANI