Franz Kraler was an official sponsor of Cortinametraggio 2016. The multibrand designer retailer based in Dobbiaco and Cortina d’Ampezzo awarded first prize to the best overall short film at the annual festival.
The festival was a star-studded affair, featuring Anna Falchi, Violante Placido, Fausto Sciarappa and Cristiano Caccamo on the judging panel, and appearances by Laura Morante, Francesca Cavallin, Maria Cristina Heller, Francesco Pannofino, Donatella Rettore and Antonia Liskova.
The prestigious retailer also played host to a video-installation that ran until 31 March. Titled Il gesto dell’arte (literally “The Gesture of Art”), it was put together by Alacre Duna, a new group of independent artists from northern Europe.
The installation featured a sequence of video performances by leading exponents of contemporary art in the form of a montage of “gestures” of artistic creation. It paid homage to the concept of practice as performance, and the involvement of the body of the artist and of the viewer, of both parties. The effect is the very creation/destruction of the painting in space and time that characterised the art of the twentieth century.